Here is a presentation that guides you on how to perform an effectiveness test for the marketing system in your company. Testing the marketing system is very complex, the marketing contains many components and the synchronization between them is complex and depends on the state of the company and the market. After 30 years of experience in sales, marketing and company management, I decided to produce a methodology for examining all components of the marketing system and building metrics to examine the effectiveness of each of them. The presentation is in Hebrew and is intended for decision makers in medium and large companies. Thanks for watching and feel free to call for more information