The secret to successful sales funnels is to identify and choose your ideal customer.—many companies trying to aim too wide and end with too general marketing materials and processes. For an effective sales funnel, you must choose a target audience that isn't too wide. Only once you did this step correctly, you can move forward. Why? Because the rest of the funnel is built on your specific customer - what language should we use, colours, what problem this particular customer has that need to be solved. What platform will we use to communicate with them? If one of the steps in the funnel is built over Instagram, but our customers are 70 years old- the entire funnel will not work.

You might be asking yourself- what should I do if I have different products and each product is for a diverse audience. In this case, we will build a separate sale funnel for every product.

To identify your ideal customer, first, create a persona. This should be a fictional character with similar qualities and behaviours as your potential customers and who is the right fit for your product.

Some of the steps you need to take to create a successful persona are as follows:

- You should know what language is most comfortable for this person.

- Know what they think about social media, marketing and advertising. What do they read?

- Know how much money is available for them to spend on the product, how much time they have available for your product.

- You need to know their level of interest in you or your industry.\

• -you need to know their age, gender and demographic

Remember - identifying the customer is the base of the entire sales funnel. Spend the time to research and figure out if this customer. Create the personas only, then move forward.